Let Me Introduce Myself
Hi, my name is Erin. I am the principal creative and owner of Coastal Blue Media.
I am a Graphic Designer and Digital Marketer based in Gibsons, a small oceanside community on the Sunshine Coast of BC in Canada.
I am the mother of three marvelous children who keep me on my toes, and partner to one awesome husband. Add in our cats and dog and well you get the idea…life is wonderfully busy.
My business is Coastal Blue Media. Named to represent Endless Creative Possibilities. It also encapsulates the idea that a creative journey has no limits they are as big as the ocean and stretch as far as the sky is blue! You see, I grew up sailing coastal British Columbia and I am forever visualizing myself as always Coastal Blue. It is my happy place!
I have been a creative from the beginning. My passion for art, design, and photography has followed me my whole life. I picked up my first camera at age 13 and to this day I am never without a camera.
This love of photography lead me into the world of Adobe. I have been working with photos for decades it started in a real darkroom now its in Adobe Lightroom and Adobe Photoshop. Working in Photoshop created a pretty natural migration into a desire to learn the other amazing creative tools Adobe has to offer.
I always knew I wanted to work in communications. I originally trained and graduated from BCIT in Marketing Management. What I didn’t realize right away was what this looked like for me. I loved business, responsibility, and I loved learning but I also have always had an entrepreneurial spirit. In an attempt to balance my creative, business and entrepreneurial self I bought a flower shop. I ran it for several years but when I had my first child I became cognizant of wanting a different work-life balance. Though I have never minded working I grew tired of the long hours (4 am flower auctions) and lost holidays (30 x 18+hour days of Christmas and Valentines) associated with owning a flower shop. I wanted to be more present for my kids so I sold it. Ultimately, after having my kids I realized I still had a desire for learning. I went back to school to retrain as a Graphic Designer, and no surprise, I discovered I loved it.
My take on graphic design has always been about how I could use these tools to help others grow their business. Largely because I think I view everything through marketing glasses. It’s all about communication. Graphic design is about visual communication and marketing is about providing information for a deeper purpose. It’s a details game, deep-diving into a business and connecting them with their ideal clients and visa versa.
Honestly, with all the neat new technology and software being developed these days the learning never stops. I love learning new creative techniques, apps, social platforms or following design trends and new media.
My marketing glasses, my creative eye, and my entrepreneurial enthusiasm have all played a roll in shaping where I am today. It’s my passion to help others succeed in business. To provide an entrepreneur or small business owner with access to marketing and graphic design expertise that enables their business to grow and thrive is the culmination of my career. Coastal Blue Media is the resource I want to share with you. I know that together we can create the amazing on-brand solutions your business needs!
Thank you for stopping by my blog and I hope we get to work together soon!